22 Point Website Checklist
Everything your website needs to be successful
The goal of this checklist is to enhance the online presence and marketing effectiveness of businesses across various industries, including dentistry, chiropractic, HVAC services, construction, and more. These 22 things can
COMPLETELY CHANGE HOW PEOPLE VIEW YOUR WEBSITE. These are not in order of importance. Each item builds off the others to create the best version of your website. If you’re ready for that – Let’s get into it.
#1 A Clean Design
We see it over and over again, dental sites crammed with as much information as possible. Upwards of 100 pages go over everything from why composite is best for a filling on #19 instead of silver, to an in depth guide on the temporomandibular joint. Don't get me wrong, this is great information – but let all that great information come from you! In person! Your job is to educate and help your patients, your website's job is to get them to schedule. So avoid drop down menus with more than 4-5 items and avoid Calls To Action that don’t progress someone toward scheduling an appointment.
#2 Mobile Optimized with Clickable Call Now
Since roughly 80% of website traffic these days is on mobile, a clickable “Call Now” button is an absolute must. It makes it that much easier for patients to contact your office without having to copy and paste a phone number.
#3 Clear Calls To Action
“Learn More” is not a compelling CTA. Your calls to action need to say what your patient is thinking, such as “I Need a CPAP Alternative” or “Broken tooth? We have same day appointments! Get scheduled now.”
#1 A Clean Design
We see it over and over again, dental sites crammed with as much information as possible. Upwards of 100 pages go over everything from why composite is best for a filling on #19 instead of silver, to an in depth guide on the temporomandibular joint. Don't get me wrong, this is great information – but let all that great information come from you! In person! Your job is to educate and help your patients, your website's job is to get them to schedule. So avoid drop down menus with more than 4-5 items and avoid Calls To Action that don’t progress someone toward scheduling an appointment.
#2 Mobile Optimized with Clickable Call Now
Since roughly 80% of website traffic these days is on mobile, a clickable “Call Now” button is an absolute must. It makes it that much easier for patients to contact your office without having to copy and paste a phone number.
#3 Clear Calls To Action
“Learn More” is not a compelling CTA. Your calls to action need to say what your patient is thinking, such as “I Need a CPAP Alternative” or “Broken tooth? We have same day appointments! Get scheduled now.”
#1 A Clean Design
We see it over and over again, dental sites crammed with as much information as possible. Upwards of 100 pages go over everything from why composite is best for a filling on #19 instead of silver, to an in depth guide on the temporomandibular joint. Don't get me wrong, this is great information – but let all that great information come from you! In person! Your job is to educate and help your patients, your website's job is to get them to schedule. So avoid drop down menus with more than 4-5 items and avoid Calls To Action that don’t progress someone toward scheduling an appointment.
#2 Mobile Optimized with Clickable Call Now
Since roughly 80% of website traffic these days is on mobile, a clickable “Call Now” button is an absolute must. It makes it that much easier for patients to contact your office without having to copy and paste a phone number.
#3 Clear Calls To Action
“Learn More” is not a compelling CTA. Your calls to action need to say what your patient is thinking, such as “I Need a CPAP Alternative” or “Broken tooth? We have same day appointments! Get scheduled now.”
