Tact Hustle: How I Get More Clients than my Competitors (2018 Update)

Let’s face it. All work is NOT created equal. In my case, obtaining clients for my boise seo company is one of the hardest things I’ve ever attempted. But there’s one thing that I’ve learned in the short while I’ve been a business owner: Movement does not equal progress.

You can sprint from one potential client to the next until you’re blue in the face. I’ve done it. I’ve even occasionally gotten clients while blue-faced. But oftentimes they aren’t the right type of client, more of the “desperation-induced” client. These clients are usually not your target customer. In a nutshell, Tact Hustle is a data-based process of obtaining clients through testing and repetition. It involves creating a pitch or product on paper, trying it specifically on a number of potential clients, recording the results, and repeating the process until you can accurately predict your inbound clients, and therefore, your revenue. The first step is to create a compelling pitch or product. I’ll speak for myself in this case, with a pitch designed for small and medium-sized local service businesses– plumbers, pest control companies, landscapers, locksmiths, and the like. This is an email or call directly to the business. Basic copywriting/telephone skills is something that can be learned in as little as one caffeine-laden afternoon filled with Google searches and free online courses. There’s no excuse with the amount of free information out there.

You’re wanting to find the exact type of client you are looking to work with. So if I am targeting plumber in my area I’ll gather metrics and analyze the market through tools like Moz, keyword explorer, and SEMrush. Once I have this data, I’ll start outreach. What I’ve found works the best is a call connecting me to the right person and simply asking for a coffee meeting. Something like this: “I’m a digital marketer/SEO looking to work specifically in your industry and I was wondering if I could pick your brain over coffee this week.” This is an approach that is intentionally indirect, as it doesn’t sound like a pushy sales meeting. Because really, it isn’t. It’s a meeting to ask questions to see if they would be a good fit. Not to mention, it is a perfect opportunity to use your pitch and see their reaction to it. If they are interested in your data, they will naturally want to work with you. If they don’t you can adjust the way you present your data and pitch. My recommendation though, is to do the same pitch at least 10 times before switching major components of it. If one person agrees to work with you, it’s a 10% success rate, which is actually isn’t that bad.

If they don’t work with you in the end, it’s still great practice and a data point you can use to make your next pitch even better. The whole point of Tact Hustle is that your decisions and pitch should be based upon DATA that you gather, not upon feelings or a hunch. Once you have some data, you’ll be able to predict your revenue with a higher accuracy. If you are selling a $500/month product, and you close two out of 10 coffee meetings, you know that to make $5000/month in revenue, you need to set up approximately 50 meetings. After that, deliver your amazing product and keep your clients happy. Easier said than done, but that’s always the goal? _ _ _ _ _ _ _ _ _ If you need a quality SEO company in Nampa, ID, give us a call today.